VeloRUSH VeloPOINT Motorsports Magazine Fall 2013 | Page 46

Advertise with VeloRUSH and VeloPOINT Magazine Consumer demand has never been greater for online content, delivered in exciting new ways. There were 25 million digital magazine issues delivered in the last year. Whether through print, the web, tablets, smartphones or social media, magazines engage consumers. • 92% of Americans have read a magazine in the last 6 months (paper or electronic versions) • 95% of those under 35 • 96% of those under 25 Ads in magazines rank higher in trust than ads on TV, radio or online. Magazine readers spend an average 41 minutes reading an issue. Among digital readers, 73% read or tap on advertisements appearing in electronic magazines. 61% of magazine readers took action or plan to take as a result of exposure to specific magazine ads. Studies show that 43% of magazine readers make online purchases vs. 21% of nonreaders. Readers have a positive attitude toward advertising in magazines and believe the ads provide useful information. This holds true among digital readers and they further like to explore interactive ad tools and features. • • • • 70% want the ability to purchase products and services directly from electronic magazines. 86% access the same electronic magazine issue two or more times. 69% of readers have posted a magazine article on Facebook. Among adults 18–34 who read magazines and use social media: • 37% read or looked into a digital magazine in the past 60 days. Nearly half say that the experience of interacting with other media is generally enhanced when shared with others. • 35% love to share articles or products that they see in magazines immediately with others. Nearly half have visited a magazine’s Facebook page. Nearly 3/4 “liked” a magazine on Facebook. • 69% posted a magazine article to Facebook. More than 6 in10 have chatted with friends on Facebook while reading a magazine and shared what they were reading. More than half posted photos to a magazine’s Facebook page. More than half uploaded content (such as recipes) to a magazine’s Facebook page. More than 2/3 have followed a magazine editor or columnist on Twitter. Nearly 3/4 have followed a magazine on Twitter. • 3 in 4 have followed a magazine on Pinterest, or have re-pinned content from a magazine. Contact Please contact Carl with questions regarding deadlines, extensions, ad specs, etc. Carl Mullan [email protected] Skype VelorushMedia 2013 - 2014 Advertising Close Dates AD CLOSE & MATERIALS DUE 08/05/2013 11/05/2013 02/05/2014 05/05/2014 08/05/2014 08/25/2014 11/05/2014 ISSUE Vol. 1 Issue 1 Premiere Issue Vol. 1 Issue 2 Vol. 2 Issue 1 Vol. 2 Issue 2 Vol. 2 Issue 3 Annual Outside Buyers Guide Vol. 2 Issue 4 PUBLICATION DATE 09/03/2013 12/03/2013 03/19/2014 06/11/2014 09/03/2014 10/01/2014 12/03/2014 4 6 § Ve l o P O I N T Q u a r t e r l y Vo l . 1 I s s u e 1