D&AD New Blood Awards 2017
Two talented students from Vega, Saraah Saint (Visual by endorsing fur and encouraging its desirability as a high-
Communication 3) and Jessica Hay (Creative Brand end fashion item.
Communication 3) took home a D&AD Pencil Award – one
of the most coveted awards in the advertising industry. A striking feature of the campaign is how Saint and Hay
The students submitted a campaign in the ‘New Blood’ showcase the stark contrast between animal and human
category for 2017 - the category awards a series of world and illustrate this by using a scenario where animals take
class programmes for new creatives, and aims to reach over the fashion industry as the ones who actually wear fur
young creatives from as far and wide as possible to offer the best.
inspiration, learning and genuine breaks into a naturally
competitive industry.
To view their work:
https://www.dandad.org/awards/new-blood/2017/
The creative duo were briefed to collaborate on a print and respect-for-animals-educational-trust/3150/who-wore-it-
digital campaign to raise awareness of the ‘Fur for Animals’ best/
crusade, a cause which aims to bring an end to international
fur trade. Saint and Hay’s campaign, “Who Wore it Best?” This campaign by Saraah and Jessica also won the Future
focused on the role that celebrities play in the fashion world Awards at the Promax Africa Awards!
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