Vega School, an educational brand of The Independent Institute of Education (The IIE), was formed in 1999 in anticipation of the shift
in the global paradigm away from conventional marketing and advertising toward a synchronous cohesion of design, branding and
business. With the reconfiguration of traditional platforms and the emergence of new ones, it is the art, craft and science of branding
that has become the universal language of the marketplace. Think of brands such as Google, Greenpeace and Apple: brands are far more
than letters and logos but powerful cultural forces shaping the world, as we know it.
Simultaneously with this seismic shift in the industry landscape arose an urgent need to educate South Africa’s most talented young
minds in preparation for this brave new world. A new school of thought was called for and Vega answered that call. With branding
being the DNA of Vega, the school is ideally positioned to meet the rapidly growing needs of industry by supplying students with the
conceptual, strategic and practical skill-sets required to rise to the challenges of the future.
The World Economic Forum in 2016 revealed the findings of its study, entitled The Ten Skills You Need to Thrive in the Fourth Industrial
Revolution. The three skills topping this list are Complex Problem Solving; Critical Thinking and Creativity. These are the cornerstones
upon which Vega is built.
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