the knowledge I’ve acquired in the classroom and put it Fund, Vega provided seven KZN-based students with full
into practice, giving me an in-depth understanding of how scholarships in 2017 as part of its ongoing association with
to approach a brief, find solutions and present ideas as a the Loeries Creative Future Scholarship programme, which
team,” says Ikaheng Nethonzhe, who is currently in her provides deserving youth with bursaries and education
third year of studying a BA Creative Brand Communication opportunities in creative fields worth over R1 million. Each
degree at Vega. bursary covers the cost of tuition, accommodation, travel
expenses, textbooks, and a laptop.
Vega emphasises the importance of practical insight into
the realities of the working world, with all proceeds from the In 2015, Vega partnered with Rockstart, a non-profit
Brand Challenge going towards the Vega Grant Fund, giving organisation which provides talented young people from
students from disadvantaged backgrounds the chance to disadvantaged communities with access to quality and
study at Vega. “Our Grant Programmes are effectively a relevant education for careers in creativity. Saraah Saint
way for students to pay it forward, and help other young and Maliya Muhande are among the 24 Rockstart Bursary
people experience and enjoy the same opportunities they students currently at Vega, with both having already won
have experienced,” says Barnardo. awards for their work.
There are currently 73 bursary students registered at Bursary and scholarship students across the board have
Vega, many of whom are recipients of bursaries from the access to unique opportunities which allow them to
Vega Grant Fund. Bursaries from this Fund are typically immerse themselves in their chosen industries, whether
granted to deserving second and third year and Honours their choice is commerce or advertising.
students who have a strong academic record. The Fund
is supported entirely by proceeds from the Vega Brand
Challenges. In addition to bursaries supported by the
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