week period to find solutions to complex challenges and
deliver agency-worthy results. All funds raised from the
Brand Challenge goes towards the Vega Grant Fund,
giving young people from disadvantaged backgrounds
the opportunity to attend Vega and enjoy life-changing
opportunities.
“If I had to describe Brand Challenge in a few words, I
would say that it’s an interesting, tough, and stressful
experience - but it’s an experience of a lifetime,”
says Cassi Matthews, a third-year BA Strategic Brand
Communication student at Vega. “From the learnings to
the challenges, including late nights, conceptualisation,
building team relationships, and learning to listen to
others, Brand Challenge is an experience that has helped
me grow as an individual.”
“Our students have established a reputation for
producing exceptional work for Brand Challenge
clients, and are often rewarded with clients deciding
to
implement
their
work
within
wider
brand
communications strategies,” says Francois Barnardo,
Johannesburg Campus Navigator. “In addition, Brand
Challenges are a great way for talented young students
to earn recognition for their work and get noticed by
industry leaders, potentially leading to employment
opportunities on graduation.”
Projects like the Brand Challenge, along with the myriad
of other career-building programmes run by Vega,
equip students with the skills, insight and experience
they need to succeed in fast-paced, high-stress agency
environments. This offers a huge leg up when it comes
to not only surviving but thriving in the real world.
“The Brand Challenge gave me the opportunity to take
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