THE MARKETING ASSOCIATION OF SOUTH AFRICA ( MA ( SA ))
The association provides a representation voice for organisations and individuals within the South African marketing industry . It seeks to provide leadership , mentorship , support and guidance to the industry and promote the concept of self-regulation , independent and credible research and professional and ethical marketing practices , encapsulated through the chartered marketer and marketing practitioner designations .
It is actively involved in influencing national policy , legislation and strategy on marketing and related business issues . MA ( SA ) has a fully inclusive board , which represents all the major South African industries .
MA ( SA ) is dedicated to the pursuit of excellence in the provision of education and training , related to marketing in South Africa . MA ( SA ) endorses The IIE ’ s BCom degree which has Marketing Management as a core discipline .