deal with payday loan company Wonga after years of campaigning
from fans. The same fate befell Wolves in May this year after more
than 13,000 fans signed a petition complaining that the money shop’s
business practices ‘[did] not fit with the ethics of the football club.’
Now vape companies are stepping up to provide teams with some
much-needed ethically-derived capital that will help spread the
positive vaping message to a wider audience. Case in point is
Commonwealth Games boxing champion Frazer Clarke, who
Vapouround and Lik Juice proudly sponsor.
On March 30, Scottish Premier League club Rangers announced
that Vaporized would be their ‘official vaping partner’ for the
forthcoming season.
Vaporized Manufacturing and Compliance Director, Doug Mutter,
said: “We’re delighted to announce our partnership with Rangers,
allowing vaping in the stadium concourses to help fans stay on
their path to freedom.”
Two months later, the company announced the release of a Rangers-
themed e-liquid range, with amusing, pun-laden names such as
StrawBarry Ferguson, Tobacco the Net and Boys in Blue Razz.
Rangers weren’t the first high-profile sports club to team up with a
vape company. Totally Wicked have supported St. Helens rugby
since 2013. They are perhaps best known for lending their name
to the team’s ground, now known as the Totally Wicked Stadium,
much to the amusement of the press at the time that the deal
was signed.
As