EVENTS
BY ANNABELLE TURNER
INTERSTEAM BERLIN, GERMANY. JUNE 22-24, 2018
It was a little unusual, at least on first glance, to discover that the Friday
business to business day began at 3pm and went on until 10pm. And
while this may seem strange it was actually very well thought out. The
idea was that by starting and finishing late, smaller businesses attending
the event would not have to close for the entire day. So unusual for sure
but certainly very clever.
The people of Berlin were very welcoming indeed and the weather was
very pleasant throughout the duration of the show. Friday was perhaps
a little quieter than might have been expected but the World Cup may
have had something to do with that. However, in keeping up with the
German stereotype of efficiency, Friday, although quiet, was smooth and
successful.
Moving forward to the Saturday. The numbers of people attending the
show picked up and giveaways were a prominent source of entertainment
and excitement throughout the day. Vapers, the world over, do love the
opportunity of getting their hands on some cool freebies.
Another notable feature of the expo was the outdoor area overseeing
the River Spree. Intersteam took full advantage of the sunny climate with
its outdoor entertainment on stage, featuring the one and only Ashley
from Strawberry Queen. It was lovely to see such a familiar face at the
expo. The outdoor space was also put to good use to entertain visitors
as they waited in line for the doors to open and as the Arena Halle venue
overlooked the river, it was great to take advantage of this feature.
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In comparison to Saturday, Sunday was noticeably quieter, and the
combination of great weather plus the distraction of the World Cup
contributed to this. Intersteam Berlin is a quality vape expo and those
who attended certainly enjoyed the experience.
The layout of the expo was clear and easy to follow making it effortless
finding the exhibitors you needed to see. Just as always, it was lovely to
see some of the UK brands situated around the arena such as Vampire
Vape, Vape Duty Free and Eco Vape, as well as some of the well-known
German based brands like Twisted and Bozz. On top of this, we met some
newer German brands which we had not dealt with before. It was also
great to see so many Vapouround Award trophies being displayed with
a sense of pride by exhibitors. I know plans are already well underway
to make the next Intersteam Berlin even bigger and better than before
and without the World Cup taking place even more people will have the
opportunity to attend.