EVENTS
BY PAUL CAPLIN
VAPOUROUND ON TOUR -
VAPEXPO MADRID, JUNE 9-10
So this was to be our third visit to Madrid and I must say I wasn’t
overly excited at the prospect of returning to this Spanish city for
another vape-related expo. Not because I have anything against
Madrid, I really like the place, but because our previous two visits to
a vape expo in Madrid were somewhat of a disappointment. There
didn’t seem to be much of a market in Spain and this was reflected
in the poor attendance of the previous two shows.
Anyway, we agreed to do a media partnership in Madrid and we
were fully geared up for it and hoped it would be third time lucky.
This time it was the turn of VapExpo to host a Madrid show, so I
was eager to see what they would achieve. Although it was part
of the French franchise, the organisers were different and after
speaking to them on a few occasions I believed they would pull off
something no one had previously done in Madrid.
After a smooth set-up, we arrived at 9.30am on the first day of
the show, ready for doors to open at 10. I thought we would have
plenty of time to do our final preparations and get ready for a slow
to steady day, but I was so wrong. The doors opened and so did the
flood gates with hundreds o