Vapouround magazine VM16 | Page 69

A sweet apple candy flavour “We have our own factory, fully automated production lines and we work with many flavourists. Sometimes we’ll develop multiple versions of a single flavour, sometimes we’ll combine existing versions into the final product. We remind ourselves that here in Bordeaux, good produce and taste is important. We grew up surrounded by high standards of taste and marketing.” A sweet pear As the vaping industry within France grew and evolved, so too did BordO2’s approach. For example, Oliver remembers a time in 2013 when most juices came in 10ml plastic bottles. BordO2 put out a range in 20ml glass bottles with unique shapes, a range with a presentation style described as, “much more fun and sexy” than most available products. Never content with resting on their laurels, BordO2 are now pushing their latest project, the HOLD-UP range – four flavour concentrates which were released in January. The uniquely-named juices are, in Oliver’s words, “strong, a bit crazy, but classy; eager to break into the market.” As the face of a global, cosmopolitan industry always mindful of its allies and partners, BordO2 would like to thank Vape Importers Limited, Vape Club and Vaporized. Red berries, Raspberry and Lemon. A lemon cheesecake. VM16 | 69