Vapouround magazine VAPOUROUND MAGAZINE OCTOBER ISSUE19 - Page 79

“Vaping may be a suitable alternative, and offers a social identity, to ex- smokers who find it difficult to give up nicotine completely.” As well as the convenience, health benefits and ‘sensory satisfaction’, researchers reported that for some participants, e-cigarettes appeared to be a representation of an aspect of their personal identity and lifestyle. The researchers concluded: “The current findings suggest that e-cigarettes may serve social, recreational, and sensory expectancies that are unique relative to cigarettes and not dependent on nicotine.” Both the UEA study and a 2016 paper published in the journal Critical Public Health detailed how e-cigarette use can help vapers meet new people or get to know acquaintances better. The latter study found that for many individuals, social vaping was a positive process that encouraged friendship, the sharing of information and the integration of social activities like driving, watching television and going to restaurants. Smoking is a notoriously difficult habit to break. This area of research offers a new angle that may help prevent former smokers from relapsing. If quitting cigarettes cuts you off from who you were, vaping provides a gateway to the happier and healthier person you could be. VM19 | 79