What is this year ’ s conference hoping to achieve that previous iterations haven ’ t ?
Though it has always been a globally-focused event , how has this year ’ s launch of Next Generation Nicotine USA broadened the perspective and purpose of the conference ?
Our London event will always retain a global focus , and attracts visitors from North America , South America and Asia . We took the leap and launched our USA event earlier this year to specifically cater towards product manufacturers across the US and Canada . We found that there was a clear gap in the market to introduce a B2B conference which not only looks at the changing regulatory landscape , but delves deeper into consumer demands , product innovation and other commercial topics – something existing industry events did not cover . Following the successful launch in Atlanta , we have found that more US & Canadian companies are approaching us to join the London edition . I believe this really demonstrates the appeal of the European market place for international brands .
One of the new topics up for discussion at November ’ s conference is that around e-liquids containing cannabinoids , most popularly CBD . It was clear during research that the interest and confusion around including CBD into e-liquids was something that needed to be discussed on the programme . We ’ ve included an expert ’ s panel debate in the afternoon of November 13 to address this , giving the audience an opportunity find out more .
What can a company in this trade gain by sending representatives to attend Next Generation Nicotine ?
The 2018 conference programme has been designed based on the industry ’ s interests and concerns . We aim to bring together industry experts to address business-critical concerns across the category . Some new topics to be discussed at November ’ s event includes – market potential of nicotine salts , and CBD containing e-liquids , updated market data , product standards for both e-liquids and devices , and competitive product innovation ; with product innovation spotlights throughout the event .
How is the research conducted and how does NGND keep abreast of the key developments in the worldwide business of nicotine delivery ?
Each year the conference producer will be tasked with conducting over 40 thorough telephone research [ interviews ] with key stakeholders across the wider next generation products ’ sector . This can include e-liquid manufacturers , regulators , big tobacco companies and suppliers to the sector . We conduct research with such a broad range of key stakeholders in the industry , to ensure that we can produce a really topical and relevant conference programme . However , once we have completed the initial research we will not stop there . As is clear the sector is always adapting and changing , so we often adapt the conference programme in the lead up to the event as and when industry updates become available .
“ It was clear during research that the interest and confusion around including CBD into e-liquids was something that needed to be discussed on the programme … We ’ ve included an expert panel debate to address this ”
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