Vapouround magazine VAPOUROUND MAGAZINE OCTOBER ISSUE19 - Page 15

Despite the backing of the likes of the British Medical Association (BMA), Cancer Research UK and three major US studies this year alone, many smokers still overestimate the harms associated with nicotine and nicotine-containing e-cigarettes. PHE has emphasised the importance of nicotine in helping smokers quit, explaining that insufficient nicotine- replacement and quitting too soon can lead to relapse. New vapers are generally advised to start with a higher strength e-liquid to more closely replicate the smoking experience before reducing their nicotine intake as they work towards quitting altogether. While smoking prevalence in England is at an all-time low of 15 percent, demographic and geographic factors play a key role in determining whether or not an individual is likely to be a smoker. One in five 25 to 34-year-olds smokes and people living in areas such as Blackpool and Hastings smoke at three times the rate of residents in Wokingham and West Dorset. People in manual jobs are two- and-a-half times more likely to smoke than those in managerial or professional roles. On September 7, the head of PHE told the NHS England Expo in Manchester that he believes England should be entirely smoke-free by 2030. Chief executive Duncan Selbie said: “With the right long-term plan in place, we can remove smoking from England. This is the single biggest thing we can do to improve the nation’s health.” Stoptober now falls within the wider remit of PHE’s ‘One You’ campaign, encouraging people to make the small everyday lifestyle changes that could significantly improve their health, such as reducing their alcohol consumption, eating more healthily and committing to daily exercise. Healthier habits can help prevent serious diseases such as cancer, type 2 diabetes and heart disease and reduce the risk of suffering a stroke or developing dementia. Vapouround’s Stoptober campaign began at the beginning of September. Vapers have been encouraged to share their quit stories on our website and to record testimonials which will be uploaded to social media channels for the duration of the campaign. The Vapouround Bus will also travel extensively throughout October. Staff will offer tailored support and hand out the new ‘Vaping 101’ booklet to help smokers make an informed decision about making the switch. Meanwhile, smokers will be able to take advantage of starter kit deals available in Vapouround vape lounges and shops. “Our partnership with the IBVTA will be continuing this year and vape shops will be involved with that partnership” – PHE VM19 | 15