FEATURE
SPOTLIGHT:
Q & A WITH VOOPOO TECH
An exclusive exchange with a vaping hardware megastar
By Leo Forfar
Four years after its creation as a solution provider in medicine and
industry and just one year after the launch of its first e-cigarettes,
VOOPOO Tech has taken the hardware market by storm. It now
employs over 500 personnel and is rapidly spreading its business
throughout Europe, Asia and the US.
How and why did you transition from
serving the medical and industrial fields to
the vaping industry?
The decision to become an e-cigarette manufacturer was the
result of our 15 years of experience. We had many achievements
before stepping into the consumer market. We believe VOOPOO
will work with its industry peers to promote the growth of the entire
industry. Committing ourselves to improving health for a better
future is the foundation of VOOPOO’s work.
How have you managed to expand your
business so far and so quickly?
We never do any expansion for its own sake. Before VOOPOO
was known in 2017, we didn’t even have a serious sales team. We
believe products are the best spokesmen.
Soon after we launched DRAG with GENE.FAN inside, our mods
won widespread recognition. There were some doubts when our
first tank UFORCE was born. But all the feedback after that prove
we are gaining respect for our pursuit in craftsmanship and better
user experience.
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How does VOOPOO stay ahead of the
curve when it comes to innovation and
manufacturing new technologies?
Instead of just being nerds for technology alone, we are keen on in-
depth research on customer needs and ways to fulfil them. Based
on innovative thinking, we now have an R&D group of over 100
people. All these are essential for us to stay ahead.
We want accessibility and simplicity for users, and satisfaction for
the high standards of our engineers. From the first DRAG with the
fastest firing speed, to its newest generation we are now launching,
supreme user experience and simplicity in operation are our
highest priorities.
“Committing ourselves to improving health
for a better future is the foundation of
VOOPOO’s work”
You describe your product range as “covering
from entry-level to enthusiast level” – How
does VOOPOO manage to balance the needs
of so many consumers in its products?
As I mentioned, our company is driven by the insight into users.
With our comprehensive research and evaluation of vapourisers
based on comprehensive data analysis (rather than giant leaps)
VOOPOO is following the strategy of “best or nothing”.