FEATURE
Salt of
the Earth
Dr Salt give us an education on the rise of
salt-based nicotine at the Vaper Expo
When it comes to the purpose, mission,
growth, sustainability and benefi ts of vaping,
nicotine remains the name of the game,
the key to driving its role as not just any
smoking cessation tool, but the tool. With
regulation and new fi ndings about nicotine
making the headlines lately, vape company
Dr Salt has successfully spearheaded
the sudden emergence of the salt-based
phenomenon, and are helping smokers
discover a product with appropriate nicotine
levels with none of the harshness.
It’s impossible to trawl the gigantic fl oor of
the Vaper Expo without fi nding something
new and promising for the vape market,
and this October show was no different.
94 | VM14
Darren Burns of Dr Salt offered us a crash
course on salt-based nicotine and what it
means for the market consisting of current
smokers and new vapers.
“We realised that the mass market now has
gone toward short fi lls and sub-ohm juices,
and we wanted to produce a product that
would cater to the average smoker that
comes into the shop and wants to make the
switch to vaping,” Darren says.
“The major complaint about freebase
nicotine is that in high amounts it can be
harsh on the back of the throat, and we
wanted to fi nd a way to produce a liquid
with high nicotine content and a smoother
throat hit. And through research and
development, Ben – the owner of the
company, sourced the product and started
producing a salt-based nic. We had in-
depth testing done to make sure the PH
levels were in line with freebase nicotine,
so everything was within the limits of
safety. The tests returned with no issues
and we’re confi dent in the product
going forwards.
“After trials and testing were complete, we
found that even at a 20-milligram strength,
it was extremely smooth, it gave good
fl avour and a stronger, longer-lasting
nicotine rush.”
Amazingly, this breakthrough in nicotine
delivery is less than a year old for