VAPER EXPO FRONT LINE & CENTRE The e-liquid company unveils a new range with another spectacular stand Regulars to the show will have experienced Front Line’s previous terrifying stand first-hand. Vapers were led through the pitch-black secret military facility as shots rang out from all directions. A highly appropriate but unsettling experience for an expo that fell during the Halloween period. The new incarnation promises to be even more thrilling. Front Line Liquid owners and Vaper Expo organisers Lee Skelding and Jay Cox tell us about their new range and what you can expect from this WHAT INSPIRED THE BLACK OPS RANGE? As we created a Front Line facility which had been overrun with zombies for the original range, we thought we needed an elite team to go in and wipe out the infected. YOU GUYS ARE PROS AT THIS GAME BY NOW. DO YOU STILL GET EXCITED WHEN YOU’RE ABOUT TO LAUNCH A NEW RANGE? This one has really got us excited. We feel we have created big- hitting flavours, slick looking branding and what is likely to be a Vaper Expo first for a stand design. WHAT, IN YOUR OPINION, IS THE TRICK BEHIND A SUCCESSFUL LAUNCH? Certainly everything I mentioned in the last question but it’s also all down to how it is received by the consumer and whether they 66 | THE VAPER EXPO feel any of the flavours are their next all-day vape. AS IF PLANNING TWO EXPOS A YEAR ISN’T ENOUGH WORK, YOU GO AND LAUNCH A NEW LINE. THERE’S ALWAYS AN ELEMENT OF SURPRISE. ANYTHING TO SAY ON THAT? We hope to have ready a new experience for everyone. I’m going to be honest and say we can’t be 100 percent sure that it will be ready in time but we are hoping to have ironed out all the problems before show opens. HOW MANY PEOPLE ARE WORKING ON THIS? IS IT A BIG OPERATION? We have around eight people working on it at the moment. The new aspect to the stand is the hard part to get working. As you can tell we don’t want to say too much, just in case. ONE OF THE GREAT THINGS ABOUT THE VAPER EXPO IS THE FLOOR IS OPEN TO FEEDBACK. DO YOU GET A LOT OF FEEDBACK DURING OR AFTER THE SHOW? Our stand has always been so well-received at the show. However, we knew that it was time to create something new and incorporate our new range of flavours at this show. We have spent so much time refining these flavours to get them exactly how we want them and we are looking forward to seeing people’s reactions and hearing their opinions.