FEATURE No one could ever describe the vaping industry as boring. It’s a place of quick risers and cautionary tales. It takes talent and knowledge to come a long way to stay on top, and having conquered so much, Daddy’s Vapor has its eyes set on further growth. it just made sense to launch a menthol version of our most-loved, bestselling flavour. We’re also very proud of the success that has come with our Melon Twist line – the fact that we have been able to cross over from being “just” a lemon beverage line to a melon candy line has been extremely beneficial to our brand. Since its establishment in the summer of 2017, the Twist line of e-liquids has consistently challenged the status quo for the vape industry. Its vaunted liquids are manufactured and distributed out of Los Angeles, California and sold worldwide in over 50 countries. You also heavily promote your concentrates. What sets them apart? The company have hit a hot streak with a series of award- winning flavours from the Lemon Twist line, that have sparked the expansion of the brand to Fruit Twist and Melon Twist. It’s only been a year, but Daddy’s Vapor now have ten top-of-the-line flavours to offer, and are promising their consumers, “nothing but cutting-edge, high-quality products to come in the future.” Ashley Hansen, one of the trade’s most recognisable personalities, discusses how this was achieved and what comes next. Which career milestones and flavours are you and the Twist E-liquids team proudest of and why? While Pink Punch has won multiple awards for flavour, we are proudest of taking Best of ECC Ontario twice this year! It was an incredible honour to receive these awards in our home state, at a show we love exhibiting at so much. We’re also releasing Iced Pink Punch for those who love the original flagship Twist flavour, but also want a bit of cool with their lemon. We had a great deal of success releasing Chilled Melon Remix in the Melon Twist line, so 112 | THE VAPER EXPO We are fortunate enough to have our lemon concentrate sourced from one of the top flavour companies in the world. The company does work for worldwide food and beverage companies, but we are the only e-liquid manufacturer who use this specific lemon concentrate, and their lemon is the purest you will find. E-liquids are a crowded market and it takes a special method to establish a product that can endear itself to a consumer base. How do your mixologists do it? It truly is a process that all-hands-on-deck contribute to. It is as important to us that our flavours are the best-tasting on the market as it is that our branding is responsible and appealing, or that our sales and marketing teams offer exceptional support to wholesalers, retailers and consumers. We are in a constant state of re-evaluation, working tirelessly to create and refine innovative and fresh ideas, and it is of the utmost importance that we are at the forefront of the vape industry with everything we do.