F E AT U R E
THE DINNER LADY SERVED UP
SOMETHING NEW... AT
THE VAPER EXPO- THE RETURN
At school, watching the clock. Your
tummy rumbles and you cough to try
and cover the sound, finally, the bell
rings. It’s dinner time! Bursting through
the doors of the dining-hall, you see
her. The Dinner Lady. Her warm smile
tells you that she has been cooking
something special, an aroma of sweet
puddings fills the air.
Dinner Lady E-liquids aim to recreate
those glorious feelings of nostalgia with
their quintessential British dessert range
and it seems that Vapers worldwide are
more than happy about it. With flavours
such as Lemon Tart, Cornflake Tart,
Strawberry Custard and Maple Waffle
their customer’s senses are in dessert
heaven and there is certainly no sign of
this company disappearing into a sweet
smelling haze any time soon.
Established in the UK only in May 2016,
Dinner lady have gone from strength to
strength. Attending their first Expo in
Birmingham and winning best stand was
just the start for this emerging power on
the Vape scene. Subsequently, they are
fast becoming the name to look out for.
Their dessert range is hugely popular
and bloggers can’t say enough good
things about them. The Vape scene is
an exciting but challenging market in
which to get noticed but Dinner Lady
loves a mission and after the success at
Birmingham they continued to set
new goals.
Dinner Lady have set their sights on
world domination and have already
76 VAPOUROUND MAGAZINE USA
established a strong customer base in
Europe, Australia and America, winning
the coveted ‘best baked goods’ and ‘best
juice in show’ awards at the National
Vape expo at Foxwoods, Connecticut.
Dinner Lady know that it’s no accident
that such a new company is winning
such prestigious awards. It has always
been their mission to ensure that their
e-liquids are made with their customers
at the forefront of everything they do. It’s
true that other Vape companies have
a tendency to create their liquids using
cheaper ingredients but Dinner Lady feel
that this has a detrimental effect on the
quality of the vaping experience. For
Dinner Lady, quality is everything and the
response from their customers
reflects this.
You can find legions of fans of Dinner
Lady all over the internet, from far and
wide. Twitter, Instagram and Facebook
are all brimming with excited Vapers who
are desperate to receive their soughtafter liquids in the mail. Those who
have tried it can’t give enough praise
with customers offering such reviews as:
‘the finest I’ve ever tasted’ and ‘5 stars,
I would give more if I could’. In fact,
worldwide, customers are clamouring to
be able to buy these tasty treats and the
reputation of Dinner Lady Vape is fast
becoming the stuff of legend.
Luckily for the fans and other Vapers
who may not have had the pleasure of
trying the delicious wares of the Dinner
Lady, the team have been developing
a new exciting flavour which is sure
to send your senses into overdrive.
Dinner Lady can’t wait to unveil the
new flavour and take it and the other
fantastic flavours to the rest of the world
– continuing their British invasion with all
the force of an army adorned in aprons
and armed with rolling pins and
mixing bowls.
VM: We all know that Dinner Lady
launched here at the NEC but how did
the company come about in the first
place?
DL: We were super interested in the
Vape revolution. Being avid vapers
ourselves we were constantly looking for
great flavours but we were never quite
satisfied by the quality that the British
brands were offering. We decided to use
our business knowhow to create a brand
to rival those that were being imported
from the USA and Dinner Lady was born.
VM: Tell us about the launch itself.
What was the reaction you received
and how do you think it went?
DL: We were blown away by the
amazing response that we received in
Birmingham. It was our first expo and
our stand was brimming with constant
activity and satisfied customers. We had
put a lot of hard work into how we were
presented and represented and it really
paid off for us.
VM: You were voted best stand at the
show. Congratulations on that but
were you expecting such instant