F E AT U R E
A trendsetting entrepreneur
is taking the vape industry
by storm – by combining his
love for charity work with his
passion for vaping.
Purpose E-liquids is the vape store with
a difference, sharing shop space with
About It All, a tee-shirt printing business
with a wonderful ethic.
About It All employs special needs adults
and welcomes volunteers with learning
difficulties who may feel marginalised in
society. The store is certified by the State
of Pennsylvania to provide employment,
creating fantastic opportunities for those
who may otherwise lack support in
the community.
Headquartered in Hanover Pennsylvania,
Purpose E-liquids is the brainchild of
Robert ‘Tony’ Myers. He is the dynamic
businessman with a big heart, who is
keen to make a difference and help
those who need it the most. Time is one
of the most precious commodities in the
world, and Tony gives this freely and
without prejudice.
Splitting his time between the About It All
store and Focus Behavorial Health Inc.,
where he works as direct care staff for
over 15 hours each week, one of Tony’s
magnanimous aims is to help people
quit smoking. This is also how vaping
became part of Tony’s life and business
model, after he realised that vaping was
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“Not only am I helping
others to quit smoking
by informing them of
alternatives vavailable, but
the vape side also supports
the tee-shirt business. I want
to instil people with a sense
of purpose, which is also
the name of our premium
e-liquid line.”
an effective way to quit smoking. The
light-bulb moment of joining the vaping
industry, which is a rapidly expanding
market, came at the right time. His
extremely successful vape business has
provided a healthy revenue stream back
into About It All, which has enabled Tony
to employ his first special needs adult
onto the payroll.
Tony said: “Not only am I helping others
to quit smoking by informing them of
alternatives available, but the vape side
also supports the tee-shirt business.
I want to instil people with a sense of
purpose, which is also the name of our
premium e-liquid line.”
What is the purpose of Purpose? To
get to the altruistic root of Purpose and
why it exists, it is important to look at
Tony’s background. His journey has been
tumultuous to say the least. From once
being homeless and battling alcoholism,
to now heading up a successful vaping
empire, Tony is an inspirational figure in
the US and beyond.
For Tony, it all started off with a dream
for helping others live life to the fullest.
After spending time comprehensively
researching skills that he could teach,
and using his eye for detail, About It All
was born. From digital design to more
hands on duties like utilising the hotpress, Tony now teaches exciting printing
work to adults who are keen to learn, as
much as he is to teach.
The beauty of About It All, is that workers
are given a space to be themselves,
whilst flexing their creative muscles. It’s
a win-win situation for all, as Tony gets
to help the community, people find a
safe place for rewarding work, and the
public are treated to superb works of art
and custom-designed tee-shirts. You can
walk in-store and have beautiful bespoke
apparel on the spot, from as little as $15
with no design fees whatsoever.
After four years of working with special
needs adults, Tony continues to give
back to the comm unity he cares so
passionately about. The self-taught
entrepreneur has created a stunning
range of e-liquids under the ‘Purpose’
banner and has pledged $1 from three
of the four bottles sold, to be donated to
various charitable causes. The e-liquid
line consists of four key flavors; Fighter,