“The Strawberry Queen
concept is simple.
A premium, well thought
out, delicious four flavor
profile line with something
for almost every vaping
palate in mind.”
My relationship with the manufacturer,
E-Liquid Empire, allowed me to build my
confidence in vaping and the business
behind it. It was on that first day, that
I charged up my first clearomizer and
topped off my tank with, you’ll never
guess… A Strawberry E-Liquid.
That was over a year ago, so where
are we today?
The Strawberry Queen concept is
simple. A premium, well thought out,
delicious four flavor profile line with
something for almost every vaping
palate in mind. The line itself was
hand crafted by our in house team
of mixologists and meticulously flavor
tested for almost a year.
And I mean, meticulously!
Southern California has earned
a reputation for an extremely loyal
community of e-liquid connoisseurs who
expect the best of the market. The ability
to use the Vapor palates of the region
guaranteed the most authentic and
flavorful liquid for our lineup.
We strive for quality from top to bottom.
Hand-crafted with love in an ISO 7 Lab,
every element in our bottles has been
taken into consideration. Using a true
nic was the only way to ensure the most
pleasant vaping experience with the line
and found to best compliment our 70/30
VG/PG blend.
When initially sitting down to brand
the line, the goal was to convey our
message of a genuine strawberry
vape. It only seemed right to pack our
flavors into petite green berry baskets
topped with a soft red netting, exactly
how you would find fresh picked
strawberries at the farmers market!
Content creation in marketing is
essential when conveying the brand at
large. “Vapeporn” photography is a job
which I find true joy in creating with our
in house graphic designer.
I am frequently asked about marketing
strategies through social media
in the industry. Product placement,
collaborations and user generated
content play a vital role when sharing
a brand. The importance of this is
transitioning from just another line
or product to the true embodiment
of a lifestyle brand. As a female in
this industry, the marketing strategy
is designed around celebrating the
feminine form rather than objectifying it.
Our presentation aligns with the values
of the company. The aim is to make
vapers of all ages and backgrounds feel
comfortable when approaching our line,
whether that is in print, social media or
in person. From the very beginning, our
friends across the pond began reaching
VAPOUROUND MAGAZINE USA 33