Vapouround magazine Special Issue 01 - Page 74

F E AT U R E youth market – indeed, we hope that is the headline when these regulations are announced. These are statements directly from an Editorial article by Star-Ledger titled, FDA’s prime directive: Keep e-cigarettes from kids. When asking the U.S. based Company, World’s Finest Vapors, about this controversy they said:
“A good product will sell itself with no games or gimmicks. If more money is spent on the packaging rather than the product itself, a customer may simply be left disappointed.” World’s Finest Vapors continues by stating, “As Wild as the Old West things may seem, there are in fact rules that govern product labeling. Every State mandates different requirements and there is a tremendous amount of information available at the FDA. Legal Entities have been in place to help prevent fraud, deception and other unfair business practices, such as the Federal Trade Commission (FTC).” Considering this World’s Finest Vapors proceeds, saying “The FTC can even fine violators heavily, however, it is currently mostly an honor system. Due to manpower and other issues that prevent them from seeking out violators, the best they can really do is encourage manufacturers to do the right thing. It’s our job as leaders to function in the capacity of Ambassadors to this industry as a whole. Until consumers are fully educated about the type of products on the market, and are able to make accurate decisions regarding the choices available - honor, integrity and most importantly consumer safety should be at the forefront of our thoughts” (Worlds Finest Vapors, Est. 2009). It is undeniable that Vaping advocates all agree that responsibility and accountability are prerequisites when developing, labeling that is consistent with a more professional standard that does not appeal to children or teenagers. Vape advocates preach that we must force companies who attract children with their labeling and packaging to stop what they’re doing immediately and rethink their approach to marketing their products. Vaping Advocate in the VapersArmy advocacy group, Dave Freeman, says, “Cartoon marketing is a sad attempt at nostalgia, while it may not be appealing to all kids even one is too many and as vapers we need to speak with our money and not support companies Unacceptable, Irresponsible Labeling 68 VAPOUROUND MAGAZINE USA “Until consumers are fully educated about the type of products on the market, and are able to make accurate decisions regarding the choices available - honor, integrit y and most importantly consumer safety should be at the forefront of our thoughts” who take part in this activity.” Another issue with the irresponsible labeling of e-liquids is that the flaws of the industry are often pounced upon by its critics. For instance, in an article by the Star-Ledger Editorial Board, Stop Corrupting Kids with Flavored Vapes claims “ The use of e-cigarettes among middle and high school students tripled from 2013 to 2014 alone.” This article is obviously anti-anything Vape-related. Stop Corrupting Kids with Flavored Vapes says, “How has it proliferated? Consider that advertising for e-cigarettes reaches 70 percent of these students. That’s 18 million young people who see these ads - in stores, magazines, online, on TV – and who believe that vaping is a healthy alternative to tobacco.” After they write that last snarky remark about believing that Vaping is a healthier alternative to tobacco, what comes next is one of the most oddly expressed, poorly thought-out, borderline delusional, slightly offensive and completely illogical analogies I’ve ever come across. What becomes one of the most illogical analogies ever used is states that people believing electronic-cigarettes are healthier than traditional cigarettes “is like saying it’s safer to inhale the exhaust fumes of a hybrid vehicle than that of a diesel truck.” Well then, clearly this article has some rather strangely-worded and extremely illegitimate analogies. I guess I understand where they are coming from in regards to technology and change, but seriously, is there a need for such an exaggerated analogy? It’s not exactly in the field of accuracy. To heighten his dismissive depiction of the Vaping industry, the writer states, “If that sounds cynical, consider that half the global vaping market, a $7 billion industry, is owned by Big Tobacco. Those guys aren’t known for transparency.” About the Writer : Tony Ottomanelli graduated from DePaul University in Chicago with a Master’s Degree in Sociology. He also has a Bachelor of Arts Degree from Wittenberg University where he majored in Sociology and minored in Psychology. Ottomanelli taught Sociology courses at Owens Community College in Ohio while coaching Boy’s Basketball at the High School level. Tony Ottomanelli currently resides in Denver, Colorado where he pursues opportunities in Sociology and Writing. Not to mention, he is in the pre production stages of making a short documentary about how much Vaping helps change lives for the better, in which the Kilm will be titled “Who Are The Vapers?” Tony is a member of CASAA & the advocacy group VAPERSArmy. Email him Questions or Commnts: WhoAreTheVapersFilm@gmail.com