We have constantly outgrown the
previous facilities we were in and over
the past three years we have moved
three times, outgrowing each within a
few months. Because of this we thought
it was a good idea to purchase our own
building and fit it out how we wanted it
and this is working out just fine
F E AT U R E
Q. I imagine that coming up with new flavours has
presented particular challenges of its own. Can you tell me
about that?
As you can imagine creating flavour combinations which
work well together and which will appeal to people is of vital
importance. In fact you can get every other aspect of the
business right and get the flavour wrong and you are left with no
business. That is how important it is. Our flavours took months to
develop and test but we believe the time and effort we put in to
getting them right has really paid off.
Q: So is there a particular process you follow when coming
up with new flavours?
Yes there is but most of what we do regarding this subject is
highly secret. We can say that we spend countless hours testing
and researching our flavours. We also have a network of about
100 experienced vapers and vape shop owners that provide
really valuable advice and feedback. IF something does not
work then these guys are not shy about letting us know. If it is
not right then it does not go into production.
Q. Staying with flavours for a while, Heisenberg & Pinkman
seem to be particularly successful.
These are great flavours which are two of the most popular
in the UK. They were launched at Vape Fest 2014 and were
popular from the very beginning. We decided to launch these
flavours with a marketing campaign to all our re-sellers, which
put the flavours in hundreds of shops overnight and helped
create a huge buzz about them.
Q. Do you have your own particular favourite flavours?
Phil - It is Heisenberg for me. Nathan - I prefer Caddy.
Q. You seem to very quickly outgrow your premises. Have
you come up with a solution to this?
Yes we have constantly outgrown the previous facilities we
were in and over the past three years we have moved three
times, outgrowing each within a few months. Because of this we
thought it was a good idea to purchase our own building and fit
it out how we wanted it and this is working out just fine. We also
have a lot of extra room to grow into which is great.
Q. You produce a lot of liquid so do you have specialist
equipment to allow you to do this?
When we first set up we started hand filling but as production
increased that was not going to work any more so we had to turn
to machinery for quality and efficiency. We now have two fully
automated machines which are capable of producing 100,000
bottles per day and we have two semi-automatic machines for
filling glass and concentrates. We are running at around 40%
capacity so there is a lot of room for us to increase production as
demand increases.
VAPOUROUND MAGAZINE USA 65