Vapouround magazine Special Issue 01 - Page 35

AWA R D S PREMIUM LABS WINS THREE JUICE CATEGORIES AT FIRST VAPOUROUND MAGAZINE AWARDS CEREMONY C anadian e-liquid manufacturer Premium Labs took the honour of being the only company to pick up three accolades at the recent Vapouround Magazine Awards Ceremony. The company has been creating unique flavours since 2012 and prides itself on producing premium blends to the very highest of standards. Using only quality ingredients, sourced from across the world, all the Premium Labs flavors and blends are made from original recipes to produce a one-of-akind Eliquid. This attention to detail has won Premium Labs a huge following and they are adding to their customer base every month. The Vapouround Awards judges were certainly very impressed with the juices they sampled and it is clear that the company has put a huge amount of effort into getting their flavours spot on. Not only are the flavours excellent but the bottles also look great with eyecatching designs that really stand out from the crowd. The winning juices were as follows: • Best Fruit for Dr Fog’s Alpha • Best Drinks/Cocktails for Distinct Strawberry Martini and • Best Sweets/Candy/Chocolate for Heavy Metal. Dr Fog’s Alpha comes from the company’s hugely popular Famous Ice Cream range and it is a watermelon tropical sherbert e-liquid which has an explosive water melon flavour on the inhale, tasty sherbet on the exhale and is not overly sweet. Strawberry Martini comes from the company’s Distinct range of juices and is a classic strawberry martini with a twist of lime while Heavy Metal comes from the Convicted Vapes range and is a honeydew brew flavour. Premium Labs CEO Samuel Boucher said he was amazed to pick up three awards at the very first Vapouround Awards Ceremony. “Everyone at Premium Labs works very hard to produce the best possible juices we can,” said Boucher, “so it is fantastic when their hard work is acknowledged like this by the vaping industry. “There were eight separate awards for juices on the night, we were nominated for five and we won three so that is a pretty successful night for Premium Labs. “First of all it was great to be nominated. I knew we were shortlisted for a number of awards but it was only on the night itself that I even found out that we had the made the top three for any of our juices. “When we won the first award I was delighted, when we won the second I was shocked and surprised and when we won the third I was absolutely speechless. I was confident that we had the best juices because I know how much work goes into getting them just right but I was not confident that we were going to win anything. “When you get other people from the industry examining your products and saying that they are the best then that is a great feeling and it means that all our hard work has really paid off.” He said he was very impressed how the Awards Ceremony was run and has already updated his website to show that he has three award winning juices among his range. More importantly the triple success will help establish Premium Labs as an up and coming company throughout Europe. Premium Labs has only been in the European market for around three months and doing so well at the Vapouround Awards was described as a ‘dream start’ by Boucher. They are the only fully certified e-liquid lab in Canada, have nine premium juice lines and have another four on the way. In addition they are in the final stages of setting up a state-of-the-art lab in London which should be up and running this Summer. Premium Labs was founded in Canada in April 2014 and produces several ranges of high quality e-liquids for the home and international markets. Vapouround Magazine took time to chat to CEO Samuel Boucher during the Vaper Expo UK in Birmingham and this is what he told us. Q. First of all congratulations for doing so well at the awards ceremony. What reaction have you had since winning those three awards? A. Well I signed my first autographs! At first I thought someone was playing a joke because nobody has asked for my autograph before. I really do appreciate the love people have for my company and my products. The stories I have heard from people quitting smoking because of vaping are also are just amazing. Q. You had a big presence at the Vaper Expo UK event. How did that go for you and do you have any highlights from your weekend there? VAPOUROUND MAGAZINE USA 33