FYI
many of them have realized a woman
can be a strong business owner, and a
smart cookie.
Vapouround: What is so great about
the vaping scene and what do you think
attracts females to vaping (apart from the
the switch from traditional tobacco
cigarettes)?
Emma: There seems to be a rise in
now, which I think helps women get into
vaping. There are also a lot of great
female reviewers out there, which means
that when you research vaping and how
to start, you can instantly see that there
are loads of women out there already
doing it. One of the things that really
attracted me to the vaping scene is the
huge community, both local and online.
Other vapers are always interested in
talking to people, and they are hugely
supportive of great businesses. Our
Thursday vape meets are also now being
attended by more and more women,
which is fantastic!
Lisa: I think many women switch to
vaping as a step towards quitting
smoking. They feel it’s cheaper and
healthier for both themselves and their
tastes and smells so much better! There
right device and e-liquid, it’s so much
better than smoking ever was. I know the
is so much to be said for being able to
breathe again.
Pip: I think there are many positive
aspects to the vaping scene. First, the
community is wonderful! I have met
the most amazing, supportive people
within the vaping industry. Everyone
always seems so willing to help others,
and I love that. Also, vaping is truly a
revolution and something that I believe
will ultimately eradicate smoking. It is
awesome to think that our children might
grow up in an era without cigarettes. I
can’t really pinpoint what might attract
females to the vaping scene, but for me
it was the positive community and the
chance to live a healthier lifestyle.
Vapouround: Have you ever
encountered sexism in the industry?
Would you say it’s a macho arena?
Emma: It can be a little macho! I have
only encountered sexism once or twice.
There was one particular time when I
was in a vape shop with my partner, who
is known as a great coil builder. He was
asked what build he had in his RDA;
60 WINTER EDITION VAPOUROUND MAGAZINE
160 VAPOUROUND MAGAZINE USA
they then looked at my
RDA and asked me what
build my partner had
put in for me! They were
pretty surprised when
I told them that I had
built it myself, and then
corrected them on the
lowest ohm my mod will
hasn’t happened much,
and not for a long time.
Lisa: I’ve only
encountered it, in so
far as some shop
owners assume you
will only be interested
in pen-style devices
and cheap liquid. In
general, people are
welcoming and kind,
but are just unsure of
what female vapers’
want. One of my
local vape shops has
offered to work with me to hold a female
vapers’ evening. The retail stores do still
tend to be full of men chasing clouds
and comparing coils they have built
themselves. This can be off-putting to
both female and new male vapers.
Pip: For the most part, no. However, I
have encountered some males with hurt
egos. Some males within the industry
might claim that the success of Suicide
Bunny is due to my “assets” more than
my ability to create good e-liquid. But to
that I say, try it. It is not hard for anyone
to see the success of Suicide Bunny
can only be attributed to the fact that the