Empathy with the smokers’ struggle to quit unites almost all
people in the vaping industry and gives us a unique edge in
reaching customers with what they need. There are more
former smokers than never-smokers, and Mohammad is no
exception. Like many origin stories in the trade, Mohammad’s
entry started with the end of his own smoking habit.
“I made the switch from smoking to vaping about four years
ago, just before starting Signature Tips. I came back from
holiday with some duty-free cigarettes, finished the packs, and
didn’t want to go to the petrol station and break into another
ten-pound note for a new one. And a friend of mine happened
to have an E-Lite on him and suggested I try that instead. I
tried the E-Lite for a weekend and I was hooked. After E-Lites,
it went on to a CE4. I then imported a few CE4 models and
familiarised myself with drip tips, the rest is history.”
Having established such a strong base at home, Signature Tips
have engaged with the wider vaping world as a manufacturing
powerhouse. Their stop at the NEC was the latest of many,
and they aren’t slowing down.
“It would be wrong for us not to do the NEC expo in Birmingham.
It’s our home turf and we can really show what business
in Birmingham is capable of, and not just to British vape
companies. We’ve been exhibiting overseas recently. We’ve
done the National Vape Expo in Foxwoods, Connecticut, we’ve
done the California ACC, and the Middle East Vape Show in
Bahrain before returning to Connecticut in March.”
“WHEN A NEW TANK OR ATOMISER HITS
THE SCENE WITH A PARTICULAR SIZE AND
SHAPE TO IT, WE CAN IMMEDIATELY
MEET THE DEMAND AND MAKE THE
CORRECT TIPS.”
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