Vapouround magazine ISSUE 21 - Page 126

FEATURE STARTING THE YEAR AS YOU MEAN TO GO ON Public Health England’s latest video campaign, launched in December, aims to dispel myths on vaping versus smoking. By Staff Reporter A video produced by Public Health England attracted huge attention over the festive period by graphically showing just how much more harmful smoking is than vaping. The new campaign was launched on December 28, potentially inspiring thousands of smokers to try vaping in a bid to quit for good. The video begins with Dr Rosemary Leonard explaining that while three million people use e-cigarettes in the UK, there are still lots of misconceptions about their safety compared to regular cigarettes. Expert Dr Lion Shabab of University College London placed a cigarette into the top of a glass bell jar containing cotton wool balls, an e-cigarette in the top of a bell jar containing cotton wool balls and used a third bell jar with just air and cotton wool ball as a control. 126 | VM21