FEATURE
The story of ZAP! Juice – the UK-based company making international waves
By Leo Forfar
The UK didn’t become a world leader in the e-cigarette market
by accident. Every day, vapers, businesses and advocates
are wowed by the quality and variety that our recent boom has
brought us.
Many companies have found their niche building a solid brand
around their e-liquid by ensuring consistency between name,
taste and mood, resulting in products that trigger emotional
responses which keep customers coming back for more. Based
in Manchester, the confident, outgoing ZAP! have made it their
mission to master this. According to their website:
“To empower is our goal, and our vision is for everyone who
vapes ZAP! Juice to feel that jolt, to know that you can be the
best version of yourself, to know that you can go into the world
with confidence.”
As their name suggests, ZAP! stormed on to the e-liquid scene by
specialising in, “exciting new twists on fruity flavours.” ZAP! boast
an inventory crafted by elite mixologists, with pharmaceutical
PG, VG, flavourings and nicotine sourced globally from quality
suppliers and mixed in an ISO-grade clean room.
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