Vapouround magazine ISSUE 17 | Page 151

“Advocacy and lobbying are a huge part of our purpose. We inform potential partners of what we’re up to in Parliament, whether they want to sign up as members and if they have any potential ideas for us to help aid the independent industry” and Technology Select Committee inquiry. The crucial thing – with all this going on – is remembering that our evidence base grows stronger every day, and that is helping political will shift.” Matthew spoke glowingly of how the meetings have gone so far. “Being able to hear Professor John Newton of PHE speak so authoritatively and finally getting an update from the ASA on where e-cigarette consultation is, were huge steps forward. We’re reaching a point where the evidence base is becoming overwhelming, and undeniable.” Matthew is not only impressed with the extent of the progress made, but the speed of it. “This is all part of a widening base of support from public health bodies. It wasn’t too long ago that the BMA