FEATURE
OUR SURVEY SAYS..
In December we asked you, our readers, some crucial questions about how vaping is marketed. Over one thousand people responded
to the subsequent survey we put out last year on how you came to vape, why you still do it, how vape companies have reached people
and what we can do better in service to you.
HERE ARE THE RESULTS.
After learning a few basic details about our respondents via the opening question (name and country), we quizzed them on their age,
gender and smoking status. We then put forward questions on which barriers prevented them from making the switch from smoking to
vaping, what specifically made them want to start vaping in the first place, why they still vape, and what we (Vapouround and other vape
companies) can do to better reach smokers who haven’t yet made that change.
WHAT’S
YOUR
GENDER?
WHAT
IS YOUR
AGE?
18-24
25-34
35-44
45+
|
|
|
|
13.83%
32.11%
32.11%
21.94%
PLEASE
SELECT
THE MOST
ACCURATE
STATEMENT
MALE
FEMALE
OTHER
NOT STATED
|
|
|
|
72.40%
26.61%
0.69%
0.30%
I AM A FORMER HEAVY SMOKER (25+ A DAY) | 37.12%
I AM AFORMER SOCIAL/OCCASSIONAL SMOKER (0-25 PER WEEK) | 8%
I AM A FORMER MODERATE SMOKER (0-25 PER DAY) | 23.69%
I AM CURRENTLY A SMOKER AND A VAPER (25+ PER DAY) | 4.15%
I AM CURRENTY A SOCIAL/OCCASSIONAL
SMOKER AND VAPER (0-25 PER WEEK) | 6.91%
I AM CURRENTLY A MODERATE SMOKER AND VAPER (0-24 PER DAY) | 11.06%
OTHER | 9.08%
Most popular other responses: The vast majority of “other” respondents to this
question classed themselves as vapers who have never smoked, never-smokers who
only vape CBD oil for medical reasons, never-smokers who only occasionally/socially
vape, and non-mod using hookah vapers (both former, current and never smokers).
90 | VM15