Vapouround magazine ISSUE 15 | Page 162

EVENTS For God, Country and Vape; clearly the tagline says it all. Souljar is a proudly Malaysian made E-juice manufacturer that has been around since 2012 but recently in 2017 they made their first breakthrough by going international. Let’s talk about the background of Souljar. The company is founded in 2012 by a group of young talented entrepreneurs and Souljar is not only one of the biggest vape brand in Malaysia but also their members own a well known beverage company called Hausboom. A sparkling real juice that started from local to international and just like Hausboom, Souljar is also a growing brand. Souljar has successfully, believe it or not, sold 2 million bottles in just mere 6 months in the UK, Malaysia and Indonesia. 162 | VM15 Souljar is not your day to day ordinary vape brand, before starting the company they did a total of 5 years of research, meticulously and thoroughly before producing their brand. Making sure they’re able to produce a taste that is not only tasteful but also impactful that will surely stick in your taste buds which makes them more than your ordinary vape brand. Their first aim was Europe, pretty big target for a small brand but nonetheless they were able to made their mark during their soft launch at NEC, Birmingham at the Vaper Expo U.K on 27th till 29th October 2017. During those 3 days event Souljar got nothing but only positive feedbacks on ALL of their flavours.