Vapouround magazine ISSUE 15 | Page 125

“This will not be a scientific or medical research focused event, but a platform to share best practise and meet solution providers to allow US manufacturers to start and increase sales within the US and abroad.” Like its forebears, this event will have a unique focus on the B2B side of nicotine delivery, and is geared towards meeting the needs of manufacturers and investors, describing itself as a “strategic event targeted at those who have commercial or regulatory responsibility.” This practical approach is something of a break from the traditional conference format of emphasising medical and scientific findings – specifically studies related to vapour and nicotine products and how data can be used (or misused) to shape regulation: “This will not be a scientific or medical research focused event, but a platform to share best practise and meet solution providers to allow US manufacturers to start and increase sales within the US and abroad.” However, scientific data and discovery, though not the main focus, will still be represented in the speaking programme. An ambitious first outing to say the least, Next Generation Nicotine Delivery USA will provide a platform to a total of 26 speakers. The programme presents it as a distinctly American event with a cooperative, internationalist focus. For example, guests will be treated to such talks as: ‘Identifying The Next Steps For Global Expansion - Considering Europe, Canada & South America’ and ‘Understanding The Barriers Of Entry Into The European Market.’ So why should a Vapouround reader attend? Next Generation Nicotine Delivery has an excellent track record in the UK, and regardless of where you are or which section of the trade you occupy, this could be an inroad into the American market, or a means of delving deeper than you currently are. On the event’s website, Arena International specify the 2018 conference as especially designed for e-cigarette/vapour product companies and manufacturers, as well as purveyors of similar means of nicotine delivery (such as SNUS and inhalable nicotine) There is also invaluable opportunity abound for makers, suppliers and manufactures of e-liquid, and non-vape companies that have subsidiaries in e-cigarettes and vapour products. Despite its nonpartisan, B2B focus, the official ‘Who Should Attend?’ list also welcomes policy makers, regulatory bodies and public health officials and service providers to the industry. With its American debut, Next Generation Nicotine will continue diversifying its skillset, and the skillsets of its attendees; the jack of all trades conference for the modern, versatile business mind. Seeking, in its own words, “to create a unique platform bringing together strategy, development and sales and marketing leaders to deliver a 360° view on next generation nicotine delivery.” The conference will retain its traditional two-day format, this time taking place on 24-25 April. The event’s programme, as well as the full reservation process for attendance and sponsorship can be found at www.arena-international.com/nextgennicotineusa VM15 | 125