Vapouround magazine Issue 14 | Page 93

“FDA Commissioner Dr. Gottlieb also highlighted that the FDA was beginning to look towards the future by essentially heading in a new direction that would recognise harm reduction and smoke- free-alternatives as something beneficial for public health”. pigs for some type of social experiment of trying to predict behavioural patterns and reactions to different stimuli presented. It does not mean the American vape industry’s issues are over or decreased, simply because new FDA Commissioner Dr. Gottlieb also highlighted that the FDA was beginning to look towards the future by essentially heading in a new direction that would recognise harm reduction and smoke-free-alternatives as something beneficial for public health. Considering the big announcement, it seemed there was a fairly large portion of the vape industry population who were responding to this news story on first impulse, certainly misinterpreting this event or, at the same time, the unfortunate information being spread about what exactly Dr. Gottlieb announced was not encompassing the entire picture accurately. “The PMTA Deadline Extension is Merely a Postponement of One Deadline - NOT the entire FDA Deeming Rule.” This message should have been the main title and message of a secondary announcement or conference. But that message was never mentioned or made clear. Perhaps a secondary press conference for the industries in which the FDA is regulating and how it would affect business would be beneficial. One with such a huge message being delivered, it would be more helpful to not only announce what is changing, yet also what is staying the same or not changing. “The PMTA Deadline Extension is Merely a Postponement of One Deadline - NOT the entire FDA Deeming Rule.” This message should have been the main title and message of a secondary announcement or conference”. In essence, suggesting that the PMTA extended deadline announcement is merely another clever ploy to mislead the vape industry, confusing industry professionals, advocates and vapor product customers is absolutely theoretical on behalf of my own “Sociological Imagination.” That is not to say I wholeheartedly believe this to be true, I’m just exercising my right to analyse and question. I’m sure we can agree that any situation is far more complicated than what we are told about it by anyone. VM14 | 91