Vapouround magazine Issue 14 | Page 230

END YEAR ON A HIGH GIVING VAPERS ACROSS THE SPECTRUM THE VIP TREATMENT This year at Vapouround we proudly celebrated our second birthday. Keen to spread the good feeling to the wider community, we ran an anniversary social media campaign, offering vape business the chance to win an advertising package worth £10,000. VIP Vapers co-owner Ashley Cole was understandably delighted when his company was named the winner. “We were of course delighted to win the competition, though understandably there were many other businesses who came away disappointed!” Ashley’s journey from non-smoker to smoker and then vaper started a little later than many people. He was nineteen when his smoking habit began. And while he managed to ditch the cigs three years later, he soon found them back in his life, even though he himself was not doing the lighting up. “I got into a relationship with someone who was a smoker and suddenly I was being exposed to tobacco smoke again. I really didn’t like being around it.” It was around this time that Ashley began working for another vape company. Here he met the company’s wholesale supplier, Lee. They got on well and after a while they decided to go into business together. And so, the first VIP Vapers store opened for business. Now Ashley and Lee have a 50/50 stake in the company, with five staff manning their two main stores, plus a strong team across their five other franchises. 228 | VM14