EVENTS
DOUBLING
Vape Dinner Lady bring twice their
flair to Vaper Expo: The Return
In May Vape Dinner Lady
triumphantly claimed the
coveted Vapouround Award
for Best Trade Show Stand
but they were not content
just to leave things there.
With the arrival of the second and final
Vaper Expo of the year, expectations
were high. When the October show rolled
around, Dinner Lady rose to the challenge
in a way that can be summed up with a
simple question.
What’s better than one award-winning
trade show stand? Two.
Vape Dinner Lady’s presence at the
Vaper Expo UK is now so prodigious
they flank both sides of the prized red
carpet spot. Their stand at Vaper Expo:
The Return provided a commendable
contribution to its theme of celebrating
vaping by highlighting everything there is
to celebrate, both within their company
and in the wider vaping world.
Their stand was open, accessible and
shone with the colours of a retro diner
and bar, with a well-stocked sitting area
for visitors to take a breather and enjoy
their juices. The stands were connected
112 | VM14
by an overhanging bridge bearing the
well-known and much-loved Dinner Lady
colours. Extra space meant extra content,
extra treats and a more precise division
of Dinner Lady’s products and practices.
Like the show itself, one side specialised
in B2B, the other in consumer needs.
Vape Dinner Lady also divided their
merchandise between the drinks range
(with free cocktail samples) and desserts
(with delicious complementary cakes).
B2B day came with added intrigue: signs
promising a special surprise at 1pm for
Saturday. That surprise turned out to be
the launch of three brand new dessert
juices: blackberry crumble, orange tart
and apple pie, which were unveiled to
an adoring crowd and massive fanfare,
including an explosion of golden confetti,
pounding music and an adoring crowd
d i v i n g fo r free sampl es duri ng the
giveaway.
Amidst all the liveliness and curiosity,
Dinner Lady’s Haroon Rashid shared
some thoughts on the ideas, motives and
mission behind this unforgettable outing.
“We’ve been doing a lot in Dinner Lady
and it’s all come together just in time for
the Expo,” Haroon says. “We’ve carefully
timed their culmination just for this show,
because it’s the biggest showcase we
have. For the first time ever, we’ve
branched out into building two connected
stands and we’re really proud of them; it’s
been busier than usual and the feedback
has been positive. We also have three
brand new flavours which are apple pie,
blackberry crumble and orange tart.
We wanted to show everybody that as
diverse a range we have, it’s all Dinner
Lady, there are no other brands under
us, it all bears the Dinner Lady name and
lives up to its reputation.
“We added this relaxing B2B area to
provide a place where we could take care
of our clients, as well as all the retailers
and distributors that helped us become
who we are today. We’ve incorporated
all of this stuff in the name if helping our
clients, consumers and allies take a load
off and smile.”
He also clarified that Dinner Lady’s
methods don’t begin and end from a
purely logistical standpoint, there has to
be an overarching goal combined with a
sense of adaptability.
“For us, Dinner Lady are always trying to
be the trend-setters. We’re always trying
to push boundaries, and doubling up
was just one of the many ideas we had