When the Expo ups its game for the third year running and you
find yourself as its official media partner once again, you have
no choice but to meet these new heights and up your game
also. Vapouround pulled out all the stops and brought everything
we have as a company to the table, forming new friendships and
strengthening our existing ties. It was good to see the Vapouround
Bus in the holding area which gave visitors and exhibitors alike a full,
360-degree view, enabling us to give away all our goodie bags and
entice passers-by to try a multitude of juices via our vape decks.
We were also happy to contribute to the show’s theme of celebrating
vaping by hosting the first Vapouround Casino, where visitors could
enjoy the authentic atmosphere of the casino experience (with the
possibility of winning great prizes) right inside the Expo itself.
Vaper Expo: The Return celebrated vaping by welcoming its
established stars back, on form as always, and seeing the continued
growth of tomorrow’s leaders. Exhibitors upped the pageantry, letting
loose costumed and colourful mascots, offering the sweet treats
and drinks which inspired their flavours, and putting on displays of
dancing, live music and giveaways (ourselves included) from the
main stage, which drew adoring crowds.
Pukka Juice, who had officially launched at the Big Weekend,
returned with three new flavours and a larger, superior stand,
demonstrating the promotional power that the Expo holds.
The Expo serves as a microcosm of the business as a whole, and
its new infusion of CBD and salt-based nicotine juices could well
point to wider trends. The popularity of shortfills as a response to
regulation was also prominent.
Some stands honoured Halloween weekend, though given the
abundance of sci-fi, fantasy and horror stands at vape shows
throughout the year (thanks again, Vampire Vape) it was to be
expected. The Expo is overwhelmingly festive, to say the least, no
matter what time of year it’s held.
It becomes more difficult each year to sum up the Vaper Expo
briefly: it has to be seen to be believed. Like every exhibitor, we’re
looking forward to coming back and helping continue our role in
this inspiring, ongoing story.
VM14 | 99