FEATURE
It seems a very strange thought now, given
the impact that Vapouround Magazine
has had since its launch, but it may very
well never have happened at all.
The last issue was our two year
anniversary edition and during that time
we have taken the magazine from just
an idea into an internationally-known
global brand.
The logo is recognised the world over, our
client base reads like a Who’s Who of the
vaping industry and there are huge plans
for the next two years.
Before the magazine was created, the
team which became Vapouround had
previously been publishing a successful
regional newspaper in Derbyshire.
The paper’s founder Paul Caplin was
a regular smoker at the time and, like
many smokers, knew very little about the
vaping scene.
The newspaper was going well, the client
base was increasing and repeat business
was coming in.
The first encounter with the vaping scene
came in 2014 when an established player
in the e-cigarette industry contacted Paul
and floated the idea of collaborating on
launching a vaping magazine.
Paul said: “I didn’t know anything about
vaping but was open to discuss it. After
the meeting, the idea faded away and we
didn’t think