Vapouround magazine ISSUE 12 | Page 99

THE MOST COMMON REASON FOR USING AN E-CIGARETTE WAS AS AN AID TO STOP SMOKING Both current and ex-smokers stated their main reason for using e-cigarettes was as an aid to stop smoking (50.1% and 48.2% respectively). The second most common reason for both groups was that they perceived e-cigarettes to be less harmful than cigarettes. Of all current e-cigarette users aged 16 and over, just over three-quarters (75.3%) used their e-cigarette every day and a further 15.9% used one at least once a week. The report also highlighted huge levels of variation over how harmful different people perceived e-cigarettes to be. It said: “Recently, there has been growing interest in smokers’ perceptions on the harm of smoking cigarettes relative to harm of using e-cigarettes. In our data, on the whole, smokers tend to have a different perception of e-cigarettes when compared with the perceptions held by ex-smokers and those who have never smoked. “The most negative view of e-cigarettes were held by smokers who have never used one previously. Specifically, 60.8% of smokers who had never used an e-cigarette felt that e-cigarettes were less harmful than cigarettes. “Interestingly, dual users of cigarettes and e-cigarettes had more accurate perceptions. In 2016, of dual users, 91.1% reported that e-cigarettes were less harmful than cigarettes, something which was also found when looking at 2015 data.” Commenting on the report’s findings, Duncan Selbie, chief executive of Public Health England, said: “Although e-cigarette use increased more among young adults, smoking rates fell fastest in this age group. “England is leading the world in maximising the benefits from e-cigarettes, while minimising the risks, and [these] new figures certainly are encouraging.” He added: “We have much to be proud of in our efforts, including all those working in charities, the NHS and Stop Smoking Services; and of course the sheer determination of the millions of individuals who have overcome their addiction and quit [smoking] for good. “Together, we have saved millions of people from years of disability, ill health and premature deaths. And now an end really is in sight. Working together we have a real opportunity to virtually eliminate all the harm and misery smoking has caused for far too long.” Duncan Selbie, chief executive of Public Health England VAPOUROUND MAGAZINE ISSUE 12 99