“
Who knows where we will be in
another two years time?
That might seem a long way off
right now but we intend to be at
the forefront of the industry then
as we are now and we couldn’t
think of a better, more vibrant
or more forward-thinking industry
in which to be involved.
top came late in the year, when our
business clout turned political. Outreach
to Britain’s MPs is vital for vaping, as all
policy must be evidenced-based and
up to date. Vapouround was invited to
the Houses of Parliament, pleading our
case for our industry.
The following year was to be just huge
for the magazine as 2016 saw us grow
in popularity both at home and abroad.
Vapouround soon went from quarterly
to bi-monthly, and was able to engage
in real-time with readers around the
world thanks to our active social
media presence, an online version
of the publication and innovative app
technology.
Our partners at the Vaper Expo also
increased their number of yearly
shows to two, and we happily supplied
the showguide. We also launched
the first Vapourond Awards evening
which brought together people from all
sectors from the global vaping industry
for an evening of celebration.
Dominating the print scene and
taking the internet by storm en route
to a massive international network
of partners, contacts and friends
“
of furious work building up to the day
reached their end and our inaugural
issue was very well received by the
Vapefest crowd.
Issue Two was ready in time for Vapefest
Ireland, and Vapouround’s signature
habit of coming to and reporting on the
biggest events was firmly established.
At Vapefest Ireland we formed our first
media partnership and this was to be
something which was to repeat itself
right around the world. Now in 2017
we come to many shows not only as
vendors and exhibitors but as official
partners too.
But what is a business that can’t – as
the expression goes – ‘crack America?’
The world’s largest economy and vape
market was calling, and Vapouround
answered. We made our presence felt
at the Electronic Cigarette Convention
(or ECC) 2015 in Pomona, California.
The economic and forward-thinking
powerhouse of California remains one
of vaping’s strongest bastions, and
touching down in its borders helped
the floodgates of opportunity open for
us. The rest of 2015 saw our show
presence expand, and the cherry on
wasn’t enough. The Vapouround
Bus has made us mobile within our
own borders, boosting business and
vaping’s visibility all over the country. It
was only natural we would then seek to
plant our very own lounges with unique
brand liquids and well-informed staff as
far and wide as possible.
It has been a pleasure providing guides
and brochures for vape events all over
the world, such as Paris’ Vapevent,
Expo Vape in Spain, and the Shenzen
International
Electronic
Cigarette
Industry Expo in China.
Vapouround Magazine is a brand now
instantly recognised the world over and
are continuing to evolve and expand
our business. We have a successful
juice line, a new clothing range and lots
of exciting plans in the pipeline for the
future.
Who knows where we will be in another
two years time? That might seem a
long way off right now but we intend
to be at the forefront of the industry
then as we are now and we couldn’t
think of a better, more vibrant or more
forward-thinking industry in which to be
involved.
VAPOUROUND MAGAZINE ISSUE 12 33