Introducing Refill Station,
a dynamic invention from the French vape scene.
Beginning at the dawn of 2016 (and
right in the middle of a pan-European
vaping boom) Refill Station made an
instant splash in France with a unique
business model. They represent a new
distribution concept for vape shops and
the general sale of vapour products.
Everyone in vaping loves a good
gadget, an invention that can help us
rethink how we vape and what we can
sell. Refill Station’s Refill Mixer and
Refill Master help vape shops ease
the burden of meeting existing TPD
regulation on e-liquid quantities without
breaking any laws.
According to COO and co-creator
Vincent Caron, “We created this concept
s o w e c o u l d o ff e r a n e w m e a n s
of distribution to all the new shops
which specialise in vape products.”
Refill Station claim their Mixer and
Master will help vape shops maximise
their sales “by preventing the shift
towards DIY liquids.”
Refill Station are committed to aligning
themselves only with vape companies
and their allies, steering clear
of tobacco in the hope that this will
ai d the s olidif ic at i o n o f v a p i n g ’s
distinct identity; one free of the
invasive, overarching association it
still has with the tobacco industry and
its exhaustively-documented pitfalls.
“We only work with vape shops,”
says Vincent. “And we only select the
best vape shops to work with. After
conducting some market research, the
message from customers was clear:
many juices sold in large bottles at the
time were just too expensive. We did
everything to adjust, while fully aware
of what the TPD was and what it would
do – prohibiting all the juices with
nicotine in larger quantities than 10ml.”
The Refill-Station product itself is
described by Vincent as “A dispenser
Refill Master | Refill Mixer | Nicotine shot
that contains 14 slots for a total of
14 2L e-liquids, the shops have to fill
the Refill-Master (a 100ML bottle) with
50ML or 100ML of juice with 0mg
of e-liquid.
Once that’s been taken care of, the
customer can to fill the Refill-Mixer
(a 30ML bottle) with nicotine and with
the juice. The Refill-Mixer has been
carefully constructed to flawlessly
mix your nicotine and e-liquids for a
satisfying vape.
Refill Station have set their standards
and goals high. “We only work with
famous brands,” says Vincent. Their
partner list, a 250-strong network,
spans a who’s-who of major players
across their native France, the USA,
Switzerland, Austria, Luxembourg,
Belgium, Malaysia and Canada,
leaving no room for disagreement
Vincent isn’t too eager to divulge all
the secrets of his coming plans for the
brand, but is very excited about coming
expansion, and the new business
partners Refill Station can work with.
Refill Station are currently conducting
negotiations with famous UK brands,
so keep an eye out: you may soon be
able to enjoy these products with
no hassle.
VAPOUROUND MAGAZINE ISSUE 12 213