F E AT U R E
Premium Labs boss Sam Boucher was
confident that he had juices capable
of winning when he entered the 2017
Vapouround Awards last month.
The Premium Labs team are well known
for producing some of the best tasting
e-liquids in the industry and they are
no stranger to winning awards for their
innovative juices.
This year Sam thought the company was
especially strong in three categories -
Tobacco, Tea/Coffee and Cereal and our
panel of judges who blind taste tested the
judges certainly agreed.
Premium Labs picked up Best Tobacco
for Mocha and Best Cereal for Dr Fog’s
Tiger Flakes with Raspberry & Milk.
They also had two juices in the top three
for the Tea/Coffee category: Dr Fog’s Milk
Series - Chai Latte was runner up and
Decoded Verified: Titanic came in third.
In addition, Delta (Dr Fog M Series) was
runner-up in the Menthol/Mint category
so it was a very rewarding evening
indeed for Premium Labs.
Sam was at the event which attracted
some of the biggest names in vaping
from around the world and said he was
immensely proud to have done so well.
He said: “My passion is for making juice
and it is great to be recognised at an
event like this in front of the international
vaping community.
“We were very happy to have also won
awards last year and this time round I
wanted to win in categories that we had
missed out in the year before and we did
just that.
“I would have loved to won first, second
and third in one category and we
came very close to doing that for Best
Tea/Coffee.”
For Sam and the entire team at
Premium Labs, it is all about delivering
a consistently high quality product with
flavours which are the best they possibly
can be.
Huge amounts of work goes into getting
flavour combinations which not only work
well together but have that certain ‘wow’
factor which delights rather than merely
satisfies.
“If you are putting out 20 or 30 juices
than anyone can get lucky and get
o n e o r two j ui ces w hi ch stand out
from the crowd while the others
are somewhat average,” said Sam.
“We accept nothing less than having
every single juice as a really great
product and this is what sets us
apart from companies who are merely
i nterested i n maki ng a quick buck.
“My goal is to be the best and to always
come out with consistent flavours which
people love. We want to be known for
producing great, well-made juices and
that is what we set about doing every
single day.”
He said he was always learning more
about mixing juices and as his knowledge
grew he gained the confidence to try new
things and contribute more to the vaping
community.
“We never stop learning new things and
as our skills grow then we can achieve
more,” said Sam.
“When I first started out I was scared to
make tobacco flavours but I learned and
mastered how to do so and that has paid
off so I am delighted to have won the Best
Tobacco award.”
There was another success for Premium
Labs during The Big Weekend expo as
they won another award on the final day
of the show - Best Cream for Dr Fog’s
Supernova.
From the outset Premium Labs was built
on producing only quality juice and this
commitment is certainly paying huge
dividends.
VAPOUROUND MAGAZINE ISSUE 11 67