Sweet
Simplicity
UK Vape Supply Ltd have found their niche through a
straightforward presentation of classic flavours
Have you ever looked at a e-liquid name so abstract it made you
furrow your brow, scratch your head and murmur “what?”
In an industry famed (and rightfully celebrated) for its pageantry
and gimmickry, Dai Parry and Patrick Wilson – founders of UK
Vape Supply Ltd, sought a simpler path. Every activity has its
share of passing fads, but Dai and Patrick have built their City
Vape juice range on a firm foundation of favourites that never go
out of style.
“We have a mixture of minty, fruity, cakey, creamy and generally
sweet liquids,” says Dai, speaking at the Vaper Expo, where
visitors vaped the City Vape flavours, such as lemon ice cream
waffle, blueberry apple pie and City Berg.
With 30 years wholesale experience between them, including a
bar, a nightclub, various shops, and festivals such as Glastonbury,
Dai and Patrick know how to spot a business opportunity.
“We saw potential in the arrival of mods and liquids, changed one
of our shops to a vape one and saw ridiculous business. We now
have retail shops selling three ranges to cover every type of mod
and liquid for customer preference. We were amazed to see that
despite stocking all major UK and US brands, 90% of juice sales
were of our own. We have a complete shop range, a flavour and
range for everyone. We’re very passionate about vaping,
and equally focused on offering a complete vape juice solution to
shops and traders.”
Despite the versatility and range of flavours offered by UK Vape
Supply Ltd, City Vape’s straight-shooting minimalism has proven
outstanding. This style also extends to the visual side of
its marketing.
“With industry foresight, we chose a simpler packaging style.
We ditched fancy colours, weird names and dragon-killing
unicorns with cartoon lollipops. We put a lot of time and personal
involvement into the design of packaging and flavours to give you
a unique range that no one else has. Everyone comes back to the
simple stuff, and with our easily recognisable look established, all
our remaining effort could then go into making the liquids taste as
good as possible.”
It hasn’t always been so smooth for Dai and Patrick; two of their
favoured flavours began with a potentially disastrous night out.
“I had a friend down south who was known as a fla