With the TPD in place there has been an
added focus on assisting more companies
in the USA with their e-liquids hence working
closely with e-liquid manufacturers who are
aiming to sell their products globally. Our
involvement is to complete the global supply
chain by offering a cost effective reliable service
in the USA as well as China and the UK. The
whole point of doing this is to make their
lives easier. We’ve grown with the industry,
to become a reliable partner of choice which
has been recognised also by the IBVTA who
have recently appointed WTC Logistics UK
as their approved logistics supplier which also
allows us to offer its members additional and
beneficial tailored services.
VM: How did WTC Logistics become immersed
in the vape world?
SM: We have offices located across China and
one of them had a shipment of e-cigarettes
booked with us that needed to be arranged to
the UK. Being a relatively new product at the
time, we thought it best to do some research
into the shipping and market requirements.
We found that e-cigarettes were becoming a
popular, fast-moving product on the market
and we’re proud to have been a part of the
vaping industry’s origins. The journey has
allowed us to forge strong relationships with
shippers, factories and customers alike which
we are very pleased to be a part of.
VM: How are WTC Logistics contributing to
the vaping industry?
SM: First and foremost is cost saving. We
save companies up to 20-40% on their shipping
fees and subsequently guarantee the best
prices, independent from the suppliers. Most
suppliers will need regular contact to make sure
the product is available on schedule. WTC
liaise directly with the factories to establish
the lead times and departure schedules for
our customer’s orders. At WTC Logistics, we
take the hassle away from our clients, we
like to take a more proactive approach to the
process. Instead of our customers having to
deal individually with ready dates, delivery,
shipping, collection, WTC do it for you as one
point of contact, which saves our customers
valuable time and money.
VM: What is the most enjoyable aspect of
working in the vaping industry?
SM: Having been in the vaping industry for
over five years, I would definitely say the
people. I’ve been in the freight forwarding
sector for many years and I’ve met many
different characters and personalities along
the way. The vaping industry is one of
the latest sectors out there and with that
an exciting new energy. It’s very rare to
delve into a new commodity but having found
ourselves immersed in the vaping world, we
are appreciating that the people involved in the
industry are as excited to learn more about
this growing industry, as we are.
VM: How has WTC Logistics progressed since
its launch?
SM: We’ve seen the market progress and
being part of that has brought expansion for
WTC Logistics UK too. Initially, there were
cartomizers and cig-a-like’s on the scene but
once the second generation of the e-cigarette
went into production, WTC was able to
focus on the wider market and become more
involved in shaping the shipping process whilst
aiding clients who were looking to become a
prominent voice within the vaping industry.
VM: What’s next for WTC Logistics?
SM: With TPD in effect, there’s been a
slight shift focus in manufacturing so we’re
concentrating on working closely with the
American manufacturers. Even with the TPD
regulations affecting everyone in the vaping
world, WTC aim to continue to assist people
through this change.
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