EVENTS
EVENTS
Battle of the
Stands
Of all the stands at Vaper Expo - The Big Weekend , there were two that stood apart from the rest - Front Line and Riot Squad .
Both worked very hard on the visitor experience theme and it looks like months of effort went into ensuring that visitors to these stands would have an experience they would not forget in a hurry .
Each stand was unique and the two companies took very different approaches in how they set about wowing the crowds . This is what they did …
Riot Squad had a lot to live up to after winning Stand of the Show last year for their interactive stand which saw visitors being arrested , dressed in boiler suits and interrogated for the crime of vaping in public .
This year their stand was a castle which was home to a group of fearsome Scottish warriors , the clan of Iron Bruise and surrounded by a team of bagpipers , drummers and knights .
At the castle gate , visitors were invited to join the ‘ Clan of the Iron Bruise ’ before touring the castle where they were given a brief history of the clan before having their faces painted to mark them as new clan members .
The Scottish-themed adventure was designed to mark the launch of Riot Squad ’ s newest flavour Iron Bruise which was unveiled at the Vaper Expo event .
Actors inside the castle staged an immersive experience by transporting visitors back to 13th Century Scotland where they had to enter battle to protect the new flavour .
This worked really well . So much so in fact that Iron Bruise picked up “ Stand of the Show ” for the second time running . It was a double success for the new liquid which was also named “ Best Drinks / Cocktail ” at the 2nd Vapouround Awards .
A Riot Squad spokesman said : “ Every Expo we do , we aim to give all of our consumers ( and shops on the B2B day ) an experience to remember .
“ We don ’ t just want people to sample some juice , we want them to get an emotive experience that they ’ ll away from this and never forget . It ’ s just as fun for us to do it as it is for them .”
Compared to the ‘ shock and awe ’ of last year ’ s visitor experience , this was a little less high octane but that did not detract from the stand in any way at all .
Riot Squad needed to do something totally different to last time and they did not disappoint .
134 ISSUE 11 VAPOUROUND MAGAZINE