Vapouround magazine ISSUE 11 | Page 102

EVENTS Vape Jam UK 2017, ExCel London APRIL 7-9, 2017 BY DAVE TURNER The third annual instalment of VapeJam this year took place at the Excel Arena which is set in some delightful surroundings at London’s Docklands. The venue and location led to a thoroughly relaxed atmosphere, especially when you’re lucky enough to have the weather that coincided with this year’s event. As before there was a wide variety of exhibitors on show leading to an event that seemed to send everyone – both business and consumers – home happy. As an established event in the calendar, VapeJam has created a place for itself as a season starter in terms of expos. With the annual calendar becoming increasingly full of expos it’s a comfort to have an event where you know what you’re getting. This year’s instalment offered a selection of exhibitors offering everything from 102 ISSUE 11 VAPOUROUND MAGAZINE hardware to juices and the vibe amongst visitors seemed happy throughout the three days. As a regular visitor to expos both here and around the globe, it’s always a pleasure to chat to familiar friends and faces and it was lovely to see companies such as Bomb Sauce, BKS Tradeline, Infinity Vape, Vampire Vape, Thor Juice and Doozy Vapes (to name but a few) having a good time. As the event calendar moves on I’m sure that people as ever will be constantly bumping into each other again but it’s nice to know that at the first UK expo this year people left with a positive vibe despite the challenges facing everybody. “ONE CONSTANT WITHIN THE INDUSTRY SEEMS TO BE THE ONGOING IMPROVEMENT IN THE AESTHETICS AND PRESENTATION OF THE STANDS AND THE BRANDS” The event itself was laid out nicely and the exhibitors I spoke to personally seemed satisfied and happy with the event. As ever the members of the public were happy with the various goodies and bargains that they left the arena with. One constant within the industry seems to be the ongoing improvement in the aesthetics and presentation of the stands and the brands, this once again was no exception with the effort put in by the exhibitors combining to create a wonderfully ambient atmosphere which was only added to by the clouds of vape. As we move forward to the bogeyman day of May 20th in the UK, this reviewer has unwavering faith in the industry that presented itself at VapeJam. Yes, we still have many challenges ahead of us and yes, we have all had to fight so hard for what we have but if the businesses I saw and spoke to at the event are any indication – the future is bright.