FEATURE
FEATURE
GUESS WHOS BACK WITH A BRAND NEW WRAP ! IT ’ S THE VAPOUROUND BUS – SECOND EDITION !
In October 2016 the team behind the Vapouround brand introduced its latest asset … the Vapouround vape bus . Originally it was intended to show the world how absurd the TPD regulations surrounding advertising had become . For example the TPD would make advertising vaping products to vapers in a vape magazine illegal while allowing anyone , including children , to see a vape billboard on the street or vape adverts on a passing bus . We thought it was so crazy that we decided to buy our own bus as a not so subtle way of showing two fingers to the regulations . However the vape bus was to take on a life of its own and we soon realised that it could be an amazingly powerful tool and a really valuable asset for the good of the UK ’ s vaping community . Very quickly the bus became less of a two fingers up to the regulations , and a massive asset in order to help get the message out about vaping as well as encourage people to give up smoking , and show them there is an alternative .
58 ISSUE 09 VAPOUROUND MAGAZINE
The success of the bus was already evident in the first three months of taking to the roads . Birmingham , Leicester , Derby and Sutton in Ashfield , were just a few of the places that the bus visited , attracting many visitors and members of the public as it helped spread the vaping message . The success was so evident that the team decided to extend the tour . The bus was taken to the depot where it was rewrapped with new visually appealing logos and advertisments , as well as a complete makeover giving it fresh look . The tour dates have also been extended in order to spread the vaping message even further across the country . Jorgie Shaw , events coordinator for the Vapouround bus , said : “ We have had huge success across the country with the tour so far , so much so we have adopted a new initiative that invites smokers on to our bus to swap their cigarettes for a vaping starter kit . “ We also give them as much advice and help on vape-related matters as they need and this has proved to be an amazingly popular feature of the bus tours . “ Smokers love it and we also love it because it is a great feeling for us all every time we can help someone quit smoking .” Another success story for the bus has been the money it has raised for charity . This includes a charity event that the bus was invited to in Derby at a vape store called Del Boys . This event raised over £ 1,100 for a brain tumour charity , and raised awareness across its local community , as well as getting coverage in the local paper . Paul Caplin managing director of Vapouround commented : “ We are exited to announce the second edition Vapouround bus tour along with its new look and we look forward to seeing the great work it achieves and the awareness that it brings . “ We will be continuing this tour as long as it can help make a difference across the UK and I am so pleased that it has received such a great reception everywhere it has been so far .