AN E-CIGARETTE MANUFACTURER WHO FOCUS ON BRAND AS WELL AS PRODUCTS
Paving the way for innovative e-cigarettes , CEO Kevin Yang launched Teslacigs in 2013 with a mission to focus on brand awareness and develop healthier alternatives to smoking . Based in Shenzhen , China , Teslacigs have been establishing their brand for over three years by developing various mods to meet the needs of all vapers . They have become one of the most popular e-cigarette companies in the rapidly expanding vaping industry . The past three years have been the rise of Teslacigs as they have been merging their products into the USA and have begun to develop a market in the EU . Currently , Teslacigs have 46 distributors in the USA and eight distribution points in the EU with plans to expand . Kevin and others at Teslacigs have been improving their products continuously whilst delivering higher quality service to their customers . In 2016 , Vape Bus , an online communication platform located in China , interviewed President Kevin on the company . He commented “ A good product doesn ’ t mean it is also a good brand ,” which is why Kevin decided to develop the brand itself as he aims “ To make Teslacigs a respectable brand but not the best or best-selling or the most valuable brand .” Gloria Liu from Teslacigs , thinks that the vaping market in China is currently evolving . She said “ E-cig in China is new but the vaping market is big because the population of China is the largest in
158 ISSUE 09 VAPOUROUND MAGAZINE the world .” She said “ There ’ s no laws here to regulate e-cigarettes ” even though pharmacist Hon Lik invented the e-cigarette in China . Kevin also said that “ People are paying more and more attention to electronic cigarettes .” Due to the smaller vaping market , Teslacigs initially sold most of their products including , mods , abroad at the time of manufacturing . Kevin said “ At first our products were mainly sold abroad because at the time , domestic electronic cigarettes had a low popularity as there were not so many users as today .” However , e-cigarettes are generating more popularity in China and Kevin is proud to be a part of the vaping community . He thinks that cigarettes are becoming easily replaceable due to the price increase . Kevin said “ Most users choose e-cigs simply because it can replace cigarettes .”
“ A GOOD PRODUCT DOESN ’ T MEAN IT IS ALSO A GOOD BRAND ,” WHICH IS WHY KEVIN DECIDED TO DEVELOP THE BRAND ITSELF AS HE AIMS “ TO MAKE TESLACIGS A RESPECTABLE BRAND BUT NOT THE BEST OR BEST-SELLING OR THE MOST VALUABLE BRAND .”
Teslacigs pride themselves on delivering excellent customer service to their customers and provide extra services such as repairing mods in China where customers can return their products for repair for free . Gloria said “ Customers can return their defective product to where they bought it from , then the store owner will send it to either the distributor or wholesaler . They will then contact us and according to the problem , we will send a new mod to the distributor .” Kevin wants to ensure that vapers have the best vaping experience . He comments that “ Making money is the first goal for a company but for Teslacigs , we will not necessarily work for money .” Even with the variety of mods manufactured by Teslacigs , Kevin and his team are continuing to improve their range of mods . Some of Teslacigs most popular mod is the Tesla Invader III . Gloria said that “ The Tesla Invader III is our hottest product and over 300,000 mods have been sold . It has 240W power with a unique special appearance .” They also have plans to release new mods soon . Gloria said “ This month we are excited to release the Tesla Nano 120W Steampunk .” Teslacigs aim to design mods according to what their vapers require hence why they continue to strive to create various mods in different shapes and sizes . This can help to further improve Teslacigs reputation by targeting many vapers needs .