F E AT U R E
Once a company has formulated an E-liquid flavor it is particularly difficult to
change things without upsetting the
apple cart.
Costumers and clients know the difference. One small flavour change and they
start a typhoon of complaints. In this
industry, a shiny label on the bottle
means carved in stone and forever to
remain the same. The demand for consistency is absolute and there is zero
forgiveness.
With this in mind companies have a difficult time facing the reality of reformulation. Some of these flavours make them
millions of dollars. They are invested in
the revenue stream. Changing it could
create a huge dent in that stream. A monetary affect that can be seen, even anticipated. “Our consumer base does not like
change and can be savage in spreading
the word.” A manufacturer told us.
It becomes near impossible to make
them reformulate flavours that contain
ingredients that should n0t be there.
Even when flavour houses have figured
out that certain flavours are not safe for
vaping, they still sell them to companies
they know are using them for vaping.
Even they know that they are measuring
in dollars and cents.
74 ISSUE 08 VAPOUROUND MAGAZINE
Nobody likes Custard V2 , its not even
close to Custard V1. There are good
reasons for that, lots of the CAS ingredient library that contributes to the great
TASTE of that flavor in its version one
formula has been deemed unsafe for
inhalation or is on the direct strike list
handed down to us by the Commission.
So how is it still being used in our industry? Because although flavour houses
say “Oh we don’t sell that anymore for
that use…” its a bold face lie.
They absolutely do.
We put it to the test with three flavour
houses during this time. Made open
inquires, made sure our company name
clearly represented what we were using
the flavours for and made multiple forms
of contact in regards to the flavours.