F E AT U R E
THE PATH TO
COMPLIANCE
STRAIGHT AHEAD
On a serious note, Dealing with flavour houses during
this exercise has been exhausting.
Most were incredibly un-cooperative and not willing to
work with people. When they did it was not timely and
the information was presented in ways that made it very
difficult to use.
I could spend hour’s here pointing fingers at those businesses or I could look at real solutions.
It is our firm belief that the MHRA and the EU commission
should have held the flavour houses accountable as
well. They are a unique fold in the chain of supply. Unlike
any other industry, most of our potential and perceived
dangers are in the flavour concentrates.
A productive step would be to regulate the product
they’re allowed to put into the mix, hence eliminating the
most dangers, at the source.
Flavour houses make a huge portion of the money within
the e-cig industry. Money that is not considered by governments when they assess the value of our product in
the global and local markets.
Here’s a closer look at market elasticity and the untamed
wild card that flavour houses are.
VAPOUROUND MAGAZINE ISSUE 08 73