Vapouround magazine Issue 08 | Page 212

iBliss – E-liquids are bliss with the creative ‘Cannoli’ collection and ‘Flavor Switch’ Based in Toronto, Canada, iBliss is paving the way for vapers across the globe with their original e-liquid lines. After seeing a friend smoking two packs of cigarettes a day for years, Hung Tran came across someone who appeared as if they were “smoking” indoors as vapour exhaled from their hand-held electronic device. He soon discovered that the passer-by was using an electronic cigarette and set about trying to discover more. Hung began to develop a hobby in e-liquids once he became aware that e-cigarettes were a healthy smoking cessation aid. With many vape companies experimenting with sweet and savoury flavours, Hung realised how prolific the vaping industry is and aimed to develop his hobby into a successful business. As a result, iBliss was launched in 2013. Although small, a new market in Canada arose and Hung and his colleagues decided to develop their e-liquid fascination into an international business. iBliss is strictly an e-liquid manufacturer with a goal to provide a variety of the most creative and innovative e-liquid flavours. The ‘Cannoli’ collection and ‘Flavor Switch’ are two of the most original e-liquids that are manufactured by iBliss. Hung tells Vapouround that his ‘Cannoli’ line focuses on originality from the start 212 ISSUE 08 VAPOUROUND MAGAZINE of mixing flavourings all the way to designing the packaging. iBliss is one of the first to ever launch an e-liquid flavoured with the traditional Sicilian desert of cannoli. With three fruity flavours of the cannoli, iBliss is proud to announce the ‘Bannoli Cannoli,’ ‘Very Berry Cannoli,’ and the ‘Original Cannoli’ – all of which were sampled at The Vaper Expo 2016 UK – The Return at Birmingham’s NEC. ‘Flavor Switch’ proved its popularity at the event. It is a ne