Vapouround magazine Issue 07 | Page 26

NEWS E-cigarettes credited with helping 180,000 people in England quit smoking in just one year E-cigarettes may have helped around 18,000 people in England to give up smoking in 2015, according to new research published in the British Medical Journal. The use of e-cigarettes is indeed very popular, with an estimated 2.8 million vapers in the UK alone. The study which was funded by Cancer Research UK was published in the British Medical Journal (BMJ). Researchers from University College London (UCL) say the rise of e-cigarettes has helped thousands to give up regular cigarettes across the nation – and is associated with a higher rate of successful quit attempts by smokers. Robert West, co-author of the study and Professor of Health Psychology at UCL, stated: “We estimate for every 10,000 people who used an e-cigarette to quit, approximately 580 would have quit who wouldn’t have quit otherwise. “The increased prevalence of e-cigarettes in England does not appear to have been associated with a 26 ISSUE 07 VAPOUROUND MAGAZINE detectable change in attempts to stop smoking…however, the increase in e-cigarette use has been associated with an increase in success of quit attempts.” Prof Robert West concluded: “England is sometimes singled out as being too positive in its attitude to e-cigarettes. This data suggests that our relatively liberal regulation of e-cigarettes is probably justified.” “This significant yearon-year fall indicates that something in UK tobacco control policy is working, and successful quitting through substitution with e-cigarettes is one likely major contributor.” Prof Linda Bauld, of Cancer Research UK, said: “The British public have voted with their feet and are choosing to use e-cigarettes. This is a positive choice, and we should promote it.” Writing in the BMJ, John Britton, director of the UK Centre for Tobacco and Alcohol Studies at the University of Nottingham, said the findings suggested e-cigarette use could contribute to falling smoking rates. He said: “This significant year-on-year fall indicates that something in UK tobacco control policy is working, and successful quitting through substitution with e-cigarettes is one likely major contributor.” Alison Cox, director of prevention at Cancer Research UK, said: “E-cigarettes can play a role in helping people quit smoking and the evidence so far shows e-cigarettes are much safer than tobacco. This study shows the positive impact they’ve had on helping people give up the deadly addiction. “We’ll continue to fund research into e-cigarettes to build our understanding, and encourage people to combine the most popular method with the most effective -- Stop Smoking Services. But this study reassures us of the promise these products have.” * Tobacco kills more than 100,000 people a year in the UK and is still the number one preventable cause of cancer.